Higher Education

Empowering Institutions to Inspire, Engage, and Enroll

At RFM Marketing, we have specialist that help colleges, universities, and educational institutions attract, engage, and retain students, while also strengthening your school’s brand and reputation. We understand the unique challenges in higher education marketing, from increasing competition to shifting student expectations, and we build custom solutions that drive real results.

Our Specialized Services for Educational Institutions

1. Student Recruitment Campaigns

We develop multi-platform campaigns tailored to attract domestic and international students.

• Targeted ads on Google, Instagram, and TikTok

• Customized landing pages for specific programs

• Lead capture funnels integrated with your admissions CRM

2. Institutional Branding & Identity Design

We help you define or refine your institution’s identity to connect with students, faculty, donors, and alumni.

• Visual branding: logo, color schemes, tone of voice

• Brand positioning strategy

• Campus pride & student culture storytelling

3. Social Media Management & Student Engagement

We craft content that speaks to Gen Z and millennial audiences on the platforms they live on.

• Content calendars tailored to school life and student milestones

• Instagram Reels & TikTok content creation

• Campaigns for open houses, application deadlines, and events

4. Website Optimization & SEO for Academic Programs

We ensure your programs rank in search results and are easy to find, understand, and apply to.

• SEO for individual program pages

• Accessibility compliance & mobile optimization

• UX/UI improvements to drive applications

5. Email Marketing & Nurture Sequences

Stay top of mind with prospective students and parents.

• Drip campaigns from inquiry to enrollment

• Alumni and donor email strategy

• Faculty updates and internal communication support

6. Integrated Campaign Reporting & Analytics

Know what’s working and what needs adjustment with transparent reporting dashboards.

• Monthly marketing analytics reports

• KPI tracking for lead generation, engagement, and conversion

• Data-backed recommendations for continued growth.

Why Choose RFM Marketing for Higher Education?

We believe in the power of education to change lives, and we want to help your institution reach more of the students who need it most. With a deep respect for your mission and a marketing mindset grounded in data, design, and empathy, we act as true partners in your success.

Let’s Build a Smarter Future—Together

Reach out today to discuss how we can elevate your school’s visibility and student impact.

Email us at ricardo@rfmmarketing.ca to book your first free consultation!