Software Development

Empowering Innovators. Accelerating Growth.

At RFM Marketing, we specialize in helping software developers, SaaS founders, and technology firms turn code into market momentum. Whether you’re a startup launching your first product or an established software company looking to scale, we deliver powerful marketing solutions that generate qualified leads, boost visibility, and grow revenue.

What We Offer

1. Technical SEO & Website Optimization

Get discovered by the people who matter.

• Keyword strategy tailored to dev tools, SaaS, APIs, and enterprise solutions

• Backend SEO for fast-loading, mobile-first sites

• On-page optimization to improve SERP rankings and organic growth

2. Conversion-Driven Web Design & Landing Pages

Code doesn’t sell, clear messaging and trust do.

• High-converting landing pages for product demos and signups

• Website UX audits and redesigns for optimal user flow

• Funnel integration with analytics, CRM, and lead scoring

3. LinkedIn Outreach & B2B Lead Generation

Put your product in front of decision-makers.

• ICP (Ideal Customer Profile) refinement

• LinkedIn prospecting & messaging automation

• Cold email campaigns with custom tech copywriting

4. Integrated Marketing Campaigns

From demo to deal—run strategic campaigns that convert.

• Google Ads + retargeting tailored for SaaS and dev tools

• Multi-channel funnels: LinkedIn, email, webinars, and content

• Campaign performance dashboards & reporting

5. Product Positioning & Messaging

Clarify your product’s unique edge in a crowded market.

• UVP refinement for technical and non-technical buyers

• Story-driven messaging and positioning frameworks

• Competitor analysis & strategic brand voice development

6. Content Marketing for Developers

Speak their language. Build authority.

• Developer-focused blog posts, tutorials, and case studies

• Technical content that balances SEO and subject expertise

7. Growth Consulting & Strategy

Don’t guess. Grow with precision.

• Go-to-market strategy for expansion

• CAC/LTV optimization & marketing budget planning

• Fractional CMO services for scaling SaaS firms

Why Software Firms Choose RFM Marketing

• We understand the software sales cycle—long, technical, and trust-driven

• We balance marketing plans development with execution

• We’re not just marketers—we’re problem-solvers and growth partners

Let’s Build Your Growth Engine

Contact us today to schedule a free strategy session. Whether you’re optimizing DevOps SaaS, launching an API platform, or pushing your next application, RFM Marketing is ready to scale with you.