Retail Apparel and Fashion

Where Style Meets Strategy

At RFM Marketing, we help retail apparel brands turn foot traffic into loyal customers and social scrolls into sales. Whether you’re an emerging boutique, a streetwear label, or a multi-location fashion retailer, we craft tailored marketing strategies that elevate your brand and boost ROI.

What We Offer

1. Social Media Management

Instagram, TikTok, Facebook, and Pinterest strategies
Reels and Stories designed to engage and convert
Influencer & UGC collaboration coordination
Captioning, scheduling, community management

2. Brand Positioning & Messaging

Identity development for new or evolving brands
Storytelling that connects with your ideal audience
Tagline and mission creation aligned with fashion values
Consistent brand voice across platforms

3. Paid Ads for Apparel

Facebook & Instagram Ads for lookbooks, promos, and drops
TikTok Ads to drive virality
Google Shopping Ads for product-level targeting
Geo-targeted campaigns for local store traffic

4. Email & SMS Campaigns

High-converting promotional sequences
VIP customer segmentation & retention campaigns
Personalized style drops and early access offers

5. Website Optimization

Shopify support
Product page optimization (copy, visuals, CTAs)
Speed, UX, and conversion-focused updates
Landing pages for drops, collections, and sales

Who We Work With

Streetwear & luxury boutiques
Eco-conscious fashion brands
Local apparel shops & pop-ups
Activewear and fitness brands
Multichannel clothing retailers

Why Fashion Brands Choose RFM

Design-Savvy Approach: We stay ahead of style and visual trends.
Conversion-Focused: We make sure your followers buy, not just like.
Integrated Campaigns: We unify in-store, online, and social experiences for seamless results.

Ready to Run the Runway?

Let’s grow your brand, build your tribe, and turn your fashion vision into a movement.

Book a Free Fashion Marketing Consultation - email us at ricardo@rfmmarketing.ca